Novo Fogo Cachaça, Courtesy of Rumba

This is essentially an ad for Novo Fogo Cachaça, but I found it interesting and think it contains a good introduction to the basics of cachaça.

Cachaça is a a sugar cane-based spirit, similar to a rhum agricole, that is produced in Brazil. It is by far that country’s most popular spirit, and there are reportedly over 40,000 cachaça distilleries in Brazil.

Only a handful of cachaças are imported into the United States, but Novo Fogo is trying to change that. They are bringing several varieties of their spirit into the country, including some of the barrel-aged expressions that we seldom see.

I know rum much better than I do cachaça, but having tasted Novo Fogo, I can confirm that it’s an excellent product. Very flavorful, but not overpowering, with the topical sweetness you expect from rum, but more of a vegetal and yeasty quality that is a nice surprise.

The video was shot at Rumba in Seattle, which looks like a great rum bar. It’s always nice to see people who have both the love and knowledge of cane spirits.

Novo Fogo cachaca logo