Plantation Rum Releases Its First White Rum

Great news from the rum blenders at Cognac Ferrand — they're making a new white rum.

Plantation_rumThe spirit masters at Cognac Ferrand, producers of the award-winning Plantation Rum portfolio, have their own special twist on rums: cherry picking the very best aged rums from around the Caribbean and Latin America and bringing them to Cognac to be refined for a second aging in their own Cognac barrels, a technique only performed by Ferrand.

Now, for the first time ever, Plantation Rum introduces its first white rum - Plantation 3 Stars, named in honor of the three rum-producing stars of the Caribbean from which Plantation 3 Stars is crafted: Barbados, Trinidad and Jamaica. Launching across the country beginning this September, Plantation 3 Stars (41.2% ABV) will retail for approximately $24.99 for a 1 liter bottle.

Almost every rum company offers a white rum. But Cognac Ferrand proprietor Alexandre Gabriel wanted to make one that stood out from the rest using aged and un-aged rums and the company’s exceptional Cognac blending skills.

Gabriel says “Most white rums on the market today are either too neutral and too vodka-like or too rough and rustic. We wanted a rum that shows character, elegance, complexity and a great finish – the ideal rum for cocktails. Blending is not a science, it’s an art because you are working with a product of nature. In Cognac, to become a great cellar master and blender it takes 20 years of practice and training. This is the know-how we bring to Plantation 3 Stars.”

For Plantation 3 Stars, Gabriel decided to use a 3-year aged Trinidad rum, carbon filtered to maintain its white color and to remove the heavier tannins while preserving the aromatics developed and refined by aging. Un-aged rums from Barbados and Jamaica are blended, along with a 12 year aged rum from Jamaica. The Jamaican rum is an expensive ingredient but key to the taste of the overall blend. Each rum in the blend brings its own characteristics.

Says Gabriel, “This is the beauty of blending. You can capture the best of each – Trinidad brings elegance and refinement, Barbados brings character and aromatics with fruit notes without being too heavy and Jamaican brings the funk, the touch that makes it a complete product.”

Tweaking the rum was a delicate process. In the end, Gabriel decided on an ABV of 41.2 percent. Says Gabriel, “I was dreaming about this rum and could mentally taste it before it was even made. We wanted character and personality, but didn’t want it to be too heavy because it our goal was to make a balanced and elegant rum exceptional for cocktails," said Gabriel. "We found the perfect balance for Plantation 3 Stars at 41.2% alcohol by volume."

The white rum category is a competitive market cornered by huge corporations. Gabriel notes, “We are a small artisanal spirit producer so from a marketing perspective this product makes no sense. But on the other hand, we felt that we had it in us to create a hell of a white rum and could not resist the creative urge. We really worked long and hard at it and the process was exciting for everyone at Ferrand. We hope Plantation 3 Stars makes people’s taste buds dance! After all, the work we do is for great pleasure – that’s what we’re all about.”

TASTING NOTES: Plantation 3 Stars White Rum

Keenly vibrant and well-balanced, Plantation 3 Stars displays the finesse and style of Trinidad and Barbados well integrated with the character and fuller flavors of Jamaica. On the nose it has delicate notes of tropical fruits intertwined with brown sugar and ripe banana. On the palate it displays subtle spices and floral notes with a finish of sugar cane and vanilla.

2 thoughts on “Plantation Rum Releases Its First White Rum

  1. Plantation is a company to be taken seriously. Still, we are of the school of Donn the Beachcomber and Trader Vic Bergeron, the acknowledged masters of mixing rums. Both of these spirits geniuses felt that the best, most aged and finest sipping rums were also the best mixing rums.
    Companies that promote “premium mixers” are taking leave with their credibility, as no matter how you cut it, a younger, cheaper rum – however modified with a few splashes of good aged rum, still remain relatively simple, less complex, and of lesser value for mixing.
    The term “mixing rum” is synonymous with cheap rum, which must be covered up to be palatable and is designed to sell cheap for those who don’t know better. “Premium mixing rum” is actually a contradiction in terms, despite the marginal improvements Plantation hopes to market to you as “premium”.
    The only thing that is truly premium in cases like these, are marketing driven profits.

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