First launched in 2006 as one of the pioneers of the new trend in American gins, Aviation has been repackaged with a striking new look that classes up the bottle to match the contents.
Aviation tastes like gin, but not the gin we're used to. It has the requisite juniper flavor, but it's much more subtle than in London dry gin. (That makes this a nice alternative for those who find gin too piney.) It has pronounced notes of citrus and spice, and an almost briny character that would probably go great in a Martini.
Aviation is softer than most gins. A little more inviting. It's designed to be used in cocktails, especially those from the pre-Prohibition era. But you can certainly drink it straight if you want to, and won't be disappointed.
I didn't make a Martini (or an Aviation, this gin's namesake cocktail), but I did mix it in a Gin and Tonic. I was concerned that the less assertive character of this spirit would get lost in the mix. But no fear. It balanced quite nicely, making for a tasty, refreshing cocktail that is dangerously easy to drink.
Aviation Gin is 84-proof, but never harsh. It's a different style of gin than the norm, but that's a good thing. Tasty alternatives are always welcome, and Aviation Gin matches up quite nicely on that score.