Flavored vodkas and whiskeys have been all the rage in the spirits world over the past several years. So why not a flavored tequila? Leave it to Jose Cuervo to give it a try.
It was with some trepidation that I sampled this. I’m not a fan of Jose Cuervo Especial, the distillery’s mainstay mixto tequila that is used as the base for this product. So the idea of taking that tequila and infusing it with cinnamon didn’t light up my taste buds.
In the glass, Jose Cuervo Cinge is clear and viscous, with an overpowering aroma of sweet cinnamon. It reminded me more of a cinnamon schnapps like Goldschlager than anything resembling tequila.
The taste is loaded with artificial cinnamon and the very sweet flavor of agave nectar. It takes like an alcoholic Red Hots candy. I couldn’t detect any tequila flavor, although I could taste some alcohol in it. It’s cloying and very simple, lacking any sophistication or complexity.
There’s the sweet cinnamon upfront and a slight alcohol burn on the finish, but that’s about it. Is that good or bad? I suppose it depends on what you’re looking for. I didn’t dislike it, per se, but I can’t imagine when or why I would drink it.
On the other hand, I can imagine that a lot of people — mostly young people, I suppose — would enjoy this as a shooter. I can also envision some cocktail uses, although I doubt I would use it that way myself.
In the end, I think the distillers at Jose Cuervo produced exactly what they were attempting, and thus they succeeded on that level. However, I still don’t see enough here to justify recommending it.